StoryBonding&Positioning

Is It Possible To Be A Happy Successful Marketer?!

June 16, 2020 Abdulaziz M Alhamdan M.Sc. Episode 16
StoryBonding&Positioning
Is It Possible To Be A Happy Successful Marketer?!
Chapters
StoryBonding&Positioning
Is It Possible To Be A Happy Successful Marketer?!
Jun 16, 2020 Episode 16
Abdulaziz M Alhamdan M.Sc.

#016 I believe the most important thing in life is to have as many moments of warm happiness as possible. However, many people forget this. They are either too busy working too much, or having too many worried and negative thoughts, or just to wait for the future and "someday" to choose to be happy. But they forget that today, this day, and every single moment will be lost if we do not choose to be happy.

And since work is a big chunk of our lives, a big part of what we do in our day, if we're miserable in the way we're earning money, it's no wonder this misery spills over to every other part of our lives, leaving our baseline emotion totally unhappy.

However, there is a real solution:

Instead of using the common marketing methods where people compromise themselves trying to appeal to whoever they think the average consumer is... instead of trying to say what we think others will like, rather than revealing our truth...
We can proactively use our marketing to transform our business life into one filled with happiness...

Because the real key to happiness is that you live the life you are meant to live, that is: to live in accordance with your own personal values. Listen to this episode to know how.

Music: THBD - Good For You

Support the show (https://www.buymeacoffee.com/StoryBonding)

Show Notes Transcript

#016 I believe the most important thing in life is to have as many moments of warm happiness as possible. However, many people forget this. They are either too busy working too much, or having too many worried and negative thoughts, or just to wait for the future and "someday" to choose to be happy. But they forget that today, this day, and every single moment will be lost if we do not choose to be happy.

And since work is a big chunk of our lives, a big part of what we do in our day, if we're miserable in the way we're earning money, it's no wonder this misery spills over to every other part of our lives, leaving our baseline emotion totally unhappy.

However, there is a real solution:

Instead of using the common marketing methods where people compromise themselves trying to appeal to whoever they think the average consumer is... instead of trying to say what we think others will like, rather than revealing our truth...
We can proactively use our marketing to transform our business life into one filled with happiness...

Because the real key to happiness is that you live the life you are meant to live, that is: to live in accordance with your own personal values. Listen to this episode to know how.

Music: THBD - Good For You

Support the show (https://www.buymeacoffee.com/StoryBonding)

Is There Such a Thing As a Happy Successful Marketer in 2020?

Salutation

Abdulaziz, thinker, known as The Introverted Rebel, Master of Science in Entrepreneurship and New Business Development, and author of the upcoming book "The StoryBonding Success Principles"

3 Location Details
- Finally, summertime!
- Period when I get even more insomnia, because sleepig in the heat isn't my thing. And aircon isn't fun either.
- People totally ignoring the face mask guidelines, just walking as if coronavirus doesn't exist anymore.

Episode Mission Statement

I believe the most important thing in life is to have as many moments of warm happiness as possible. However, many people forget this. They are either too busy working too much, or having too many worried and negative thoughts, or just to wait for the future and "someday" to choose to be happy. But they forget that today, this day, and every single moment will be lost if we do not choose to be happy.

And since work is a big chunk of our lives, a big part of what we do in our day, if we're miserable in the way we're earning money, it's no wonder this misery spills over to every other part of our lives, leaving our baseline emotion totally unhappy.

However, there is a real solution:
Instead of using the common marketing methods where people compromise themselves trying to appeal to whoever they think the average consumer is... instead of trying to say what we think others will like, rather than revealing our truth...
We can proactively use our marketing to transform our business life into one filled with happiness...

Because the real key to happiness is that you live the life you are meant to live, that is: to live in accordance with your own personal values. Listen to this episode to know how.

General Mission Statement

Today, most marketers and business owners are using marketing that is easy to copy. It has no real uniqueness.

What’s worse, the upcoming domination of AI Marketing will drive them ALL out of business. What they think, today, is a competitive advantage will be easily cloned tomorrow by AI algorithms. AI will do it better, faster, and cheaper.

This Podcast is about a type of marketing that AI cannot beat. It is about developing a true Competitive Advantage that nobody can copy: StoryBonding Marketing.

With StoryBonding Marketing, you will be able to connect to the souls of your audience, to create deep bonds with them, to become... family. 

It is marketing based on the honest human touch that will make you a welcome guest at the homes of everyone of your prospects.

In this Podcast, I will present to you the simple structures, correct mindsets, and unexpected techniques that will make you a StoryBonding expert.

Then, you can have peace of mind: You will know that your business is safe, that your business will grow no matter what, that when most other online marketers will get wiped out by the upcoming AI explosion, you will not only survive, but thrive.

Because Human Bonds are and will always be the most powerful form of competitive advantage.

Does this sound interesting to you? Then subscribe to this Podcast today, and join our StoryBonding family.

Problem + Ramifications

The big problem is that people neglect their happiness. They pursue everything in life, whether that's a life partner, or a career, or an online business, but they don't put the same effort in pursuing their own happiness.

What people think is that happiness will happen someday. So they let go of each day thinking they're investing it into that bright future that will make them happy. And what they don't realize is: By postponing their happiness to the future, they are simply training themselves to never be happy now, and to delay happiness. They're atrophying the neural pathways of their happiness, and strengthening the neural pathways of delaying happiness, which simply ensures they'll stay miserable no matter how large their bank account is, no matter how big their house, how many countries they travel, or how many gifts their families get from them. This is why it is true that money doesn't buy happiness. Not because money isn't important, no, money is your feedom, it is the fuel to you living the life you want, it is the capital you can use to change this world. But happiness is a skill, happiness is a perspective, happiness is a decision.

All you have to do to begin changing the direction of your life is to remember to be happy. Happiness is a natural human state underneath all the rubbish and negative thoughts and hustle and bustle of life.

* Ok, how will being happy help me make money?

This question seems reasonable on the surface, but it's making a big huge assumption about life that simply isn't true. To think this way means imagining that you as a human are a machine, and based on a specific amount of work hours you will produce a set amount of results and success. So why does it matter whether you're happy or miserable as long as you're hustling and putting in the hours of work, right? WRONG. You being happy now is important for at least 2 reasons: (1) An economy, a society, or even a niche is made up of human beings. Humans have mirror neurons where they can sense how other people are feeling. And if someone is unhappy, others sense this unhappiness, and humans have a natural tendency to want to get away from those emanating negative energy and stress and unhappiness, while being magnetically attracted to those emanating happy vibes. So, just by being happy you will stand out and differentiate yourself in your market, while by being unhappy and postponing your unhappiness, you'll repell people, you'll lose repeat customers, and people just won't want to spend time with you because it's a dreadful experience, (2) You state of being influences the quality of your work! Just think of this: How creative, motivated and productive are you are in a good positive mood compared to being depressed and lethargic? In this day and age it's not enough to just do the bare minimum work that any depressed zombie can create, you can add soul and open up your creativity, which comes with positivity and happiness! In a few minutes, I'll tell you some practical ways how you can do this that you might not have thought of before. Not the typical things, such as keeping a gratitute journal, so listen up!

* What is happiness, really?

There can be volumes and volumes written to explain happiness and all of its nuances, but this is a practical Podcast, so we'll focus on the practical definition:

Happiness is the result of living life in full accordance with your own values.

That's it. It sounds simple, but the simplest things in life are the most powerful.

Knowing your values is critical. 

This is why the ancient Greeks had as an essential goal inscribed in the Temple of Apollo at Delphi "Know Thyself".

It's one of the very first things I work with my clients on: fleshing out their Practical Values, rather than their Ideal Values which most people think of, because only the Practical Values are useful in knowing which lifestyle will really result in your happiness.

So, it is simple: Live life in accordance with your Practical Values, and you'll naturally feel happy, excited, and motivated every day.

And this is also a dignostic tool: If you are unhappy and frustrated right now, it means your Practical Values are violated on a daily basis, and you're simply not living in accordance to them. And yes, it's hard to live in accordance to your values if you don't know what they are, that's why Knowing Thyself is the very first step.


* The AGC Plan to use your marketing and your business as a perpetual machine of pure happiness:

1) Authenticity: Authenticity comes from Radical Honesty. Lies mess up your psychology. Unless you're a psychopath, lying, pretending and cheating makes you feel dirty, unclean inside. The sad thing is, what I call the "folklore" of poverty instills into people the belief they have to be fake in order to make it. However, when you compromise yourself thinking you'll get the riches of life, all you're doing is losing who you are and sacrificing your happiness in the process. I am here to tell you: contrary to popular belief, the more honest and truthful you are, the more successful you'll be in the right way. What's the right way? It's attracting people who simply fit with who you are perfectly, people who are simply meant to be with you, your long lost tribe, and for them to choose you above and over everything simply because you are YOU. So you're getting business, ingraining loyalty, and boosting your happiness by simply telling the truth using the StoryBonding methodology. How sweet is that?!

2) Give yourself positive feedback: A basic tenet of Stoicism is: we cannot control the world, we cannot control other people, we cannot control the outcomes of events, but we can interpret our world in a way that increases our happiness.
This goes even further: When we feel we need the positive feedback and the praise and validation of other people, we feel a deep level of "peer pressure" to fit it, to change ourselves into the image we think they will like, to simply not be ourselves. Many people take this to an extreme, that's why you see many instagram influencers living fully fake perfect lives on social media just to project the image of who they think others will like, which sadly destroys the self esteem of those who believe such nonsense.
However, when you give yourself positive feedback. When you pat yourself on the back for each step forward you take, you train yourself to be independent: You are the source of your own praise and positive feedback. You are your own source of self-love. So, when you reward yourself with a few kind words and positive thoughts for each item you complete on your todo list every day, you're building your independence and happy emotions every day, and this snowballs into HUGE positivity, and makes building your business an excuse to give yourself even more positive feedback, which boosts your motivation! Yes, some people will say: But if I give myself positive feedback all the time, how will I learn from my mistakes? First, those people are never happy. Second, this overfocus on mistakes is something we inherited from our educational systems, which I believe is destroying our ability to learn, because the more our mistakes are pointed out, the more inadequate we feel, and therefore we do not take risks or try new things in life. Yes, theoretically, pointing mistakes is a good idea. But, in practice, all it tells us is we'll get things wrong, so we never try. For now, after years of getting hammered down with negativity, we need to swing the penduling to the other extreme and drown ourselves in positivity to at least get some balance and reclaim our own happiness! Once you're fully positive and beaming with happiness, then we can reintroduce carefully and slowly learning from mistakes. For now, we already have decades of only looking at mistakes, so let's cleanse ourselves of that bad habit of our brains just seeing weaknesses, shortcomings, and what can go wrong!

3) Choose A+ clients, clients that make you happy: We spend at least half of our waking hours doing work or progressing on it. And it's know that for many people, their clients are their biggest source of frustration, because they're letting anybody in, they're doing business with anyone who can pay them some money, rather than being selective. Not only is being selective increases your own self-esteem and also telegraphs to the world your work is valuable, so you don't just give it away to anybody, but to the chosen few. Furthermore, why spend all your working time with people who give you anxiety, fill you with anger, frustrate you, etc? 
Each minute you spend with the wrong client, you are frustrating yourself, depleting your happiness, and also wasting it, because that time is better spent finding the right person.

It's also unfair to them: every nightmare client you will get is somebody else's dream client. Maybe you are a kind gentle soul who ends up with clients who abuse your time and are full of demands. However, if those clients went to a strict and severe service provider, he will keep them in check, which is actually what such clients deep down want: someone strong to take complete control and not accept bad behavior. While you may prefer positive people and to be kind and gentle with your clients, so choose clients who value and appreciate such an attitude. That's how life is: Not all people have the same attitudes and values. If you open your door with everyone, you may end up with people who don't match you at all, and you frusrate them and they frustrate you. Think of it instead as using your marketing as a sonar: you send a signal outside to the world, it will vibrate with the right people who will be drawn to you incredibly, while for everyone else, it will fall on deaf ears. This is the benefit of knowing yourself, because basically the way you are is the description of the person you'll enjoy working with the most. That's really the secret and power of honesty and knowing yourself: you create marketing that would make YOU buy whatever you are selling, and you share the values that really matter to you in the world, and you tell the stories that move you... not whatever may sound good. And as a result, those who are similar to you will think: "Wow, I love how this person thinks!" And BAAM, you have an instant fan for life! Listen to my other Podcast episodes for more details on how this process happens.

Those 3 steps is how you can be a happy and successful marketers in this new economy, in the 2020s, in this new world we're living in where the old rules don't work as well as they used to.

* Block: Oh, I need money! I need to pay the bills, rather than smile or fire some clients! But dude, money has energy: When you chase it, it runs away. When you are open to it without needing it or compromising yourself for it, it comes back. Plus, a client you like and likes you will be loyal, bringing you more return purchases and therefore more money than a client you dislike. Because the truth is: it is alway mutual. If you're dealing with clients who frustrate you, they don't really like you either, you are not the right one for them, and there is someone out there who will make them happy.

Call-To-Action

If you're looking for a sign, this is it. If you wish to either begin a business that brings joy to your life, or to transform your existing business from a frustrating one into a lucrative happiness generation machine, then you qualify for a free mentoring session with me where I will audit your situation deeply, and give you exactly the personal and tailored plan you need to begin this today. Simply send an email to: mentor@storybonding.com and we will schedule this call right away, so that you begin this change right now. Because why spend another day either without your own business that you can build right, or in a frustrating business that kills your soul worse that the most stifling corporate job there is? Not you, not anymore. So take this small step, and begin the path that is right for you. Email me today: mentor@storybonding.com

Guideline Reminder

And remember: Don't sell, bond. Storybond.

Prime Directive Reminder

Because human bonds are and will always be the most effective and powerful competitive advantage in the 2020s.

Personal Benefit:
Really, because it's only fair... it's only right... it's finally your turn to get the ideal life you deserve. It's your turn to not only be your own boss to the fullest, but to have a business that is fun, that fill your bank account with the cash that will build your ideal life, and to only have A+ clients, people you like, respect, and are happy to talk to, and who love you and look up to you. People who cheer you on for being yourself, and love you more for speaking your truth. Those whose lives you will see changing everyday, and this, just by itself, makes the whole journey worth it, to be so useful and valuable in the lives of others, of people you really respect!
Legacy Benefit: 
And really, that's how your legend will be built: You will be remembered. You will matter in the lives of others. And you will wake up every day with a beaming smile, with a spring in your step, jumping out of bed to work more on a business you truly love, living a life that is fully on your own terms with no compromises, feeling naturally grateful and lucky because you notice how far you've progressed, and then, you won't even need to keep a gratitude journal to be bursting with gratitude every second of the day! This is the life you deserve, you only have a few years on this earth, so why settle for less than you could?

YOU CAN DO IT!
Gratitude
Outro Music